Careers

Is this industry your calling? Do you welcome the daily challenges it presents, solving problems with innovative solutions, constantly pushing the limits? If you answered yes to any of these questions and you love advertising, marketing, public relations, social media, digital media or design, shoot us a line. THIS can be your “ah-ha” moment.

About Us:

Cryder Marketing + Advertising is a full-service agency focused on providing results though our expertise in: brand discovery and architecture, strategic planning, traditional advertising, digital and social media, web development, experiential marketing, public relations and sales promotion. Based in Oklahoma City, we serve clients in Oklahoma, Missouri, Kansas, New Jersey, Delaware, Texas, Louisiana, Alabama and Ohio. Our agency is growing so that we can have the people and skills to ensure we deliver actual results that accomplish our clients’ goals, which will be how we differentiate ourselves from our competition. Our team works hard for each other and our clients.


NOW HIRING: Digital Media & Analytics Manager

This person is focused on managing multiple paid digital marketing campaigns, will work with implementing analytics and create ongoing reports/dashboards for Clients. Additionally, this person would assist in continuing to grow digital service areas within the agency.

Paid Search: This person is responsible for implementing Pay Per Click media strategies for clients. Below are a few key functional areas of responsibility:

  • Provide oversight, create and manage paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, or any other search platforms for a variety of Clients.
  • Provide recommendations for and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with Client goals
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Assist in communicating industry trends and best practices to internal team members
  • Assist in establishing and developing best practices for Google Shopping, Google Maps, and Google’s Display Network

Web Analytics: This person is responsible for managing the overall analytics strategy and set up for each account by working with team leads and analytics team experts. Below are a few key functional areas of responsibility:

  • Understanding or general knowledge of analytics tools such as Google Analytics, Reporting Tools, Google Tag Manager, Google Data Studio Dashboards, Crazy Egg, SEMRush, etc.
  • This person will work to establish strategy, goals and KPIs to monitor across websites for the purposes of monthly analytics and benchmarks
  • This person should be familiar with general UX/UI best practices
  • Responsible for generating monthly reports for any Clients who have Analytics services. Joining monthly calls as needed to explain details of reports to Clients.
  • Should work to create and lead/manage team members in tagging and tracking Client data

Future Role Development:

  • Introduce new digital service areas and growth opportunities within agency
  • Work to establish best practices and processes internally
  • Assist in leading internal digital training efforts
  • Manage a team of digital team members within specific Digital service areas / departments

Professional Skills & Qualifications:

  • Seeking 3-5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • Experience with web analysis using a variety of analytics tools and reporting tools
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.)
  • Proficiency in managing moderate to large scale PPC accounts
  • Proficiency in MS Excel, PowerPoint, and Word
  • BS/ BA in Marketing, Business Administration, Advertising or related field
  • Good knowledge of MS Office; working knowledge of CRM software will be a strong advantage
  • Full-time position
  • Salary commensurate with experience.

Please send resume and cover letter to: info@gocryder.com


NOW HIRING: Social Media Manager

Cryder Marketing’s Social Media Manager will administer the company’s social media marketing and advertising. Our Social Media Manager will be a highly motivated, creative individual with experience and a passion for connecting with current and future customers for our clients and the agency.

Administration Includes:

  • Deliberate planning and goal setting for clients and agency
  • Development of brand awareness and online reputation
  • Content management
  • Generation of inbound traffic/conversions
  • Cultivation of leads and sales

Content Management Duties Include:

  • Administrate the creation and publishing of relevant, original, high-quality content.
  • Identify and improve organizational development aspects to improve client content.
  • Create a regular publishing schedule.
  • Implement a content editorial calendar to manage content and plan specific, timely social media campaigns.
  • Promote content through social advertising.

Core Responsibilities Include:

The key responsibility of the Social Media Manager is to develop and implement client social media marketing plans.  The marketing plan will include the following components and will be reviewed at a minimum of every 90 days. Manage social media marketing campaigns and day-to-day activities including:

  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (i.e: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Design, create and manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).

Social Media Brand Development
Identifying Target Customers
Setting Clear Objectives: (Identify what challenges the business is experiencing.) E.g. –

  • Insufficient website traffic and/or scant visitors
  • Weak brand awareness
  • Declining customer retention
  • Poor online reputation
  • Slow sales

Visual Design /Branding Coordination and Web Strategy
Solid Content Strategy
Promotional Strategy
Engagement Strategy
Conversion Strategy
Measurement & Analyzation to Establish ROI: Determine the KPI’s that matter most the client and track ROI. This includes:

  • Audience Growth
  • Audience Profile
  • Audience Engagement
  • Content Reach
  • Engagement by Content Type
  • Leads
  • Response Rate and Quality
  • Negative Feedback

Professional Skills & Qualifications:

  • Minimum 4-5 years of experience in Social Media Campaign Management
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experienced using a variety of analytics and reporting tools
  • Experienced working with popular Social Media platforms
  • Proficiency in managing moderate to large scale accounts
  • Full-time
  • Salary Commensurate with Experience.

Please send resume and cover letter to: info@gocryder.com


Internships:

Cryder Marketing + Advertising offers year-round creative, PR, marketing and digital media internship opportunities to college and graduate students. If you are interested obtaining an internship with us, send an email introducing yourself and your education/work experience to: info@gocryder.com