Brand Architecture Strategy
Whether creating a new brand identity, re-branding or simply managing your current brand and all its assets, it is our job to make sure that brand’s look, feel and tone are aligned with your story, your business and your culture. This assures we always share your story at the right place at the right time and with the right people. Our proprietary Cryder MARQ Brand Architecture program and the time we spend on this process sets our clients apart and sets them up for success. Our process includes conducting insight analysis, primary and secondary research, competitive analysis and studying market trends that help us define and ideally position your company in the marketplace.