Cryder Marketing is hiring for the position of Digital Marketing Director/Strategist (based on experience). This position will own the execution and optimization of our agency’s digital marketing strategy for all clients. This individual will been an expert in the various paid ad platforms, including but not limited to: Google Adwords, Meta social platforms, TikTok, SnapChat, and LinkedIn. The Digital Marketing Director will be responsible for the set-up, development, launch, optimization and reporting for all digital marketing efforts. This person will analyze data and understand how our digital strategies can be optimized and recommend new strategies based on results. This position will handle a significant number of digital campaigns, and will need to develop a plan and process for scalability as the agency’s digital clients grow.
Primary Responsibilities:
- Own the creation, launch, development, optimization and reporting of all digital ad campaigns
- Understand client-specific industry benchmarks and set campaign goals
- Work cross-functionally with account executives and the client to ensure all collaborators understand the goal(s) of the campaign
- Guide the creative department in developing campaign visuals that will earn the best results
- Set up tagging and tracking to attribute results to specific paid efforts in order to provide a Return on Ad Spend (ROAS)
- Report on campaign performance and recommend campaign optimizations to reach client goals
- Present campaign rationale, results, and recommendations directly to the client as necessary
- Stay up to date with digital media industry trends, platform updates, and new technologies
- Push the agency forward in our digital marketing abilities and services
- Understand clients’ businesses and goals in order to contribute to the development of client marketing strategy
- Work with account executives/account leads to:
- Have knowledge of the clients’ goals
- Be involved in and aware of the marketing strategy presented to and approved by clients
- Ensure client strategy is being successfully executed
- Review results and propose optimizations and adjustments to strategy
Position Qualifications:
- 4+ years experience in the creation and execution of digital advertising campaigns across multiple platforms
- Deep understanding of Google Analytics, Google AdWords, and all social media ad platforms
- Deep understanding of pixel-tracking, website integration, and ROI & ROAS driven results
- Deep understanding of organic social media principles and best practices
- Ability to create reports and provide recommendations based on results (or lack thereof)
- Quick learner with a passion for technology, software, and data
- Highly organized and detail-oriented
- Ability to multi-task and organize work-flow based on priorities
- Creative problem solver, with an innovative mindset with a passion for bringing forth new ideas and process improvements
- High degree of personal accountability, diligence, and proactivity
- Can give and receive direction and constructive criticism, while also having confidence to ask for guidance
- Solution-oriented and wiliness to learn new strategies, platforms and technologies
- Ability to present work and strategy with strong rationale
- Shows ambition, pro-activeness and drive to grow within the agency
About Us:
Cryder Marketing + Advertising is a full-service agency focused on proving results. As a full-service agency, we support our Clients in: brand discovery, brand creation, strategic planning, traditional advertising, digital media, social media, content management (Social & SEO), owned media, CRM, Web UX/development, experiential marketing, public relations and sales promotion. Based in Oklahoma City, we serve clients across the country. Our agency is growing to ensure we have the people and skills to ensure we deliver actual results that accomplish our clients’ goals, which will be how we differentiate ourselves from our competition. We thrive on a challenge and have a healthy, competitive spirit.
Employment Details:
Salary:
Based on Experience
Starting Date:
Immediately
Hours:
40 Hours Weekly
Vacation:
2-Weeks Paid Vacation (Available Immediately)
Sick Days:
5 Paid Annually
Flex Days:
5 Paid Annually
Holidays:
10 Paid Annually
Apply:
jill@gocryder.com
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