Cryder Takes Creative
Reigns of Renowned Oklahoma Firm Home | Newsroom

Oklahoma’s Personal Injury Law Firm, Abel Law Tabs Cryder as Agency of Record

A 50-year-old law firm with a retiring agency, Abel Law firm turned to Cryder Marketing for a transition and refresh of its marketing and brand initiatives.

Abel gave us carte blanche for the enhancement, but we immediately took one key component off the table – “the jingle stays,” declared Cryder President Sterling Cryder.

With that caveat, Cryder has embarked on a total brand refresh with reverence to Abel’s storied history but tweaked to a professional modern feel. As the company has transitioned, the brand has evolved and features an enhanced color pallet and logo with a nod to Abel’s iconic Stylized A and White House building.

New branding will permeate the breadth of the Abel brand across all disciplines including new radio, television, and social media campaigns.