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  • Careers | Now Hiring!

TALOA Music Festival

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Naming, Branding, and Marketing: Music festivals play a big part in defining pop culture.  So, we were honored by this opportunity.  The challenge? Create a name and brand that celebrated American’s deep spiritual connection to music.  Though this process, we started focusing on African American slave music, but soon realized this American spiritual connection started with the Choctaw Indian tribe.  Coincidentally, the founder of the music festival is of Choctaw decent, and the festival is premiering in Guthrie, Oklahoma.  TALOA means “To sing” or “Song.” From there, we collaborated with internationally acclaimed designer, Mauricio Cremer, to establish a timeless and potentially iconic brand.

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ABOUT US

The Cryder Group
Cryder Marketing + Advertising is a full-service advertising, marketing, and public relations agency.

FROM THE BLOG

  • Cryder Guerrilla Marketing: “Cutting through the clutter.” February 20, 2017
  • Cryder Marketing: An Intern’s Perspective. January 27, 2017
  • Awesome food at Pearl’s Restaurants June 5, 2015

CONTACT US

1224 N. Shartel Ave.
Oklahoma City, OK 73103

Phone: 405.239.0618

E-Mail: sterIing@gocryder.com

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