Meet the Team
Cryder Marketing + Advertising is devoted to our clients, to our calling and to each other. We are always learning, challenging paradigms, innovating and pushing each other to never settle – to always give our very best. This simple approach produces long-standing client relationships, award-winning creative and bottom-line results.
Sterling Cryder, Founder / President
Sterling has a big head. And thankfully, it’s filled with great ideas, innovation, and leadership. He understands how to create a brand, and how to develop a strategy. And loves when a well-crafted brand intersects with an on-point strategy to create real value and real impact. At the end of the day, he still believes this business is all about great relationships…regardless the size of the client. Sterling lives in Oklahoma City with his wife Liza and twin daughters Spencer and Ella Lee.
Liza Cryder, Director / Social Media
Sterling’s much better half, Liza leads the agency’s Social Media department.
Nicole Naifeh Tobin – VP / Strategic Communications
Nicole brings a decade of multi-media and public relations experience to Cryder Marketing + Advertising. She specializes in growing and maintaining an expansive network of relationships consisting of the media and community influencers to elevate brands in the public’s eyes – skills she credits her TV producer days at KWTV and KSBI. Nicole conceptualizes and executes integrated marketing solutions as determined by a client’s needs. This includes both internal and external communications. She describes herself as a writer first, but a passionista of the arts, who thrives on giving back to the community. Nicole lives in Oklahoma City with her husband Oliver.
Chris Cohenour – VP / Creative Director
Chris shuns the ordinary when it comes to creativity. Working with the likes of Richard Branson, Nelson Mandela, Merv Griffin, Tiger Woods, Kevin Durant, and Russell Westbrook, his national and local experience, includes collaborations with Nike, NFL, Bricktown, DOKC, Continental Resources, Oklahoma City Thunder, Century Martial Arts, Buick, Chevy, Pizza Hut, Virgin, and Verizon. This diverse experience helps him tell a brand’s story in an effective and meaningful way. Chris serves on the Oklahoma City Play Smart board, and is a member of the American Marketing Association and is consumed by his family, music and history. He resides in Oklahoma City with his wife Reistle and son Jaicks.
Taylor Butler – VP / Digital
Taylor has always worked in advertising and could not imagine doing anything else. She started as an intern at BBDO in Atlanta, GA and after graduating college moved home to Dallas to work at The Pub (Publicis Groupe). She started on the traditional side (who didn’t) but quickly realized she wanted to become an expert on all things digital. Fast forward to 2015, Taylor worked her way up from intern to Digital Account Director. Taylor moved with her husband Matt, and boys Cannon, and Colt, in 2016 at which point she joined Cryder as the VP of Digital. Nothing makes Taylor happier than country music, being outside with her boys and working with a team of dreamers.
Alexis Simon – Account Executive
Alexis takes client service to the next level and says she “hasn’t worked a day at Cryder” because she loves what she does. She also bleeds Crimson through and through. Born and raised in Oklahoma City, she attended the University of Oklahoma, graduating with a B.A in Business Marketing and a B.A. in Human Relations. She did two practicums, one with OU Athletics as a Marketing Intern and at a large local ad agency where she discovered her passion for this field. Alexis enjoys working and laughing with her co-workers, setting goals, and achieving them. She is a competitor at heart and is always eager to learn and improve herself and her service to our clients. Alexis loves to shop, watch sports and reality TV shows. Her family and friends are the dearest to her.
Kenya Cupps – Creative Designer
World class design skills — Kenya’s got them! Born and raised in small-town Ada, Oklahoma, Kenya moved to Oklahoma City to pursue something bigger. Graduating with a degree in advertising and graphic design from University of Central Oklahoma, she finds herself pursuing her passion at Cryder. She has an obvious zeal for her work and if you don’t pay close attention – you may miss her quick-witted sense of humor. Not only does Kenya strive to deliver fresh, original creative design, she is continually working to better herself and enjoys learning and collaborating with those around her.
Maureen Kennedy – Creative Designer
Moe provides creative solutions that produce real results for our clients. A Tulsa native and recent University of Oklahoma graduate with B.A. in Visual Communications, Moe considered a variety of possible career paths before discovering her true passion… design. She loves a challenge, whether it’s creating a logo or original ad design (or planning her next prank). Moe’s dream is to one day finish traveling the world and pursue every adventure that presents itself. A true team player, she is always happy to help her co-workers, whether it’s showing Kenya the newest Adobe shortcut, collaborating with Taylor on web design or helping install a guerrilla marketing campaign for a client. In her spare time, Moe likes to read, do calligraphy, screen print and watch movies.
Thomas Searls – VP / Operations
Bringing extensive national/local marketing, PR and advertising experience to Cryder, Tom coordinates with Sterling and the executive team to manage our client experience, direct agency operations, lead our proprietary MARQ Brand Architecture/Discovery process and provides internal/external strategic planning support. A graduate of Leadership Oklahoma City, he’s currently serving his seventh term on the OKC Ad Club Board of Directors. A transplant from the San Francisco bay area, Tom, his wife Kim and their son Cameron reside in Oklahoma City.