Meet the Team
Cryder Marketing + Advertising is devoted to our clients, to our calling and to each other. We are always learning, challenging, innovating and pushing each other to always give our very best. This simple approach produces long-standing client relationships, award-winning creative and bottom-line results.
Sterling Cryder, Founder / President
Sterling understands how to create a brand, and how to develop a strategy and how to deliver results. He loves when a well-crafted brand intersects with a great strategy to create real value and real impact for our clients. At the end of the day, he believes this business is all about great relationships and doing great work.
Liza Cryder, Director / Social Media
Sterling’s much better half, Liza leads the agency’s Social Media department. She has a keen understanding of social media trends and developing break-through campaigns that drive engagement and produce results. Liza lives in Oklahoma City with Sterling and their twin daughters Spencer and Ella Lee.
Nicole Naifeh Tobin – VP / Strategic Communications
Nicole brings a decade of multi-media and public relations experience to Cryder Marketing + Advertising. She specializes in growing and maintaining an expansive network of relationships consisting of the media and community influencers to elevate brands. Nicole conceptualizes and executes integrated PR solutions as determined by our client’s needs. This includes both internal and external communications. Nicole lives in Oklahoma City with her husband Oliver.
Thomas Searls – VP / Strategic Operations
Bringing extensive national and local marketing, PR and advertising experience to Cryder, Tom coordinates with Sterling and the executive team to manage our client experience, direct agency operations, lead our proprietary MARQ Brand Architecture process and facilitate internal/external strategic planning. A graduate of Leadership Oklahoma City Class XIX, Tom graduated Summa Cum Laude with a B.A. in Journalism/PR from UCO. He recently completed his seventh term on the OKC Ad Club Board of Directors. A transplant from the San Francisco bay area, Tom, his wife Kim and their son Cameron reside in Oklahoma City.
Lauren Mincey – Sr. Account Director
Trained in the world of national franchise client services – she paves the way when it comes to Account Management. Lauren graduated from The University of Oklahoma and has two girls, Maggie & Lily and husband Bill. With a Starbucks and all tasks in hand, we know that our Client needs are taken care of under her account leadership.
Ramya Natarajan – Director of Social Media
A graduate of Binghamton University, State University of New York, Ramya builds and manages social media programs for clients in a wide variety of industries and professions, including; Legal, Restaurants/Hospitality, Healthcare, Education and more. Her expertise expands target audience reach, enhances brand promotion, provides strategic lead generation utilizing A/B testing and optimizes audience awareness for online events and promotion.
Kenya Cupps – Creative Designer
World class design skills — Kenya’s got them! Born and raised in small-town Ada, Oklahoma, Kenya moved to Oklahoma City to pursue something bigger. Graduating with a degree in advertising and graphic design from University of Central Oklahoma, she finds herself pursuing her passion at Cryder. She has an obvious zeal for her work and if you don’t pay close attention – you may miss her quick-witted sense of humor. Not only does Kenya strive to deliver fresh, original creative design, she is continually working to better herself and enjoys learning and collaborating with those around her.
Maureen Kennedy – Creative Designer
Moe provides creative solutions that produce real results for our clients. A Tulsa native and recent University of Oklahoma graduate with B.A. in Visual Communications, Moe considered a variety of possible career paths before discovering her true passion… design. She loves a challenge, whether it’s creating a logo or original ad design (or planning her next prank). Moe’s dream is to one day finish traveling the world and pursue every adventure that presents itself. A true team player, she is always happy to help her co-workers, whether it’s showing Kenya the newest Adobe shortcut, collaborating with Taylor on web design or helping install a guerrilla marketing campaign for a client. In her spare time, Moe likes to read, do calligraphy, screen print and watch movies.
Aaron Askew – Account Executive
Joining us from PayCom, Aaron is a recent addition to the Cryder family and we are happy to have him! He attended Oklahoma Christian University and is one of the few Tulsa natives who without hesitation jumped on the OKC bandwagon. He does an excellent job managing our Clients workload and is a huge asset to our team.
McKayla Huff – Account Executive
Our newest account executive, McKayla joins Cryder from OG+E where she served in the marketing and communications department assisting with coordinating advertising and brand promotions. McKayla provides account planning and management for agency clients in the aeronautics, hospitality and technology. A graduate of the University of Central Oklahoma, she holds a B.B.A. in Marketing with a minor in Business Administration.
Matt Snyder – Web Development / Design
Matt is responsible for designing, coding and modifying websites, from layout to functionality according to our client’s objectives and specifications. He constantly strives to create visually appealing and engaging sites that feature user-friendly design and clear navigation.