Meet the Team

Cryder Marketing  + Advertising is devoted to our clients, to our calling and to each other. We are always learning, challenging, innovating and pushing each other to always give our very best. This simple approach produces long-standing client relationships, award-winning creative and bottom-line results.

Sterling Cryder, Founder / President

Sterling understands how to create a brand, and how to develop a strategy and how to deliver results. He loves when a well-crafted brand intersects with a great strategy to create real value and real impact for our clients.  At the end of the day, he believes this business is all about great relationships and doing great work.

Liza Cryder, Director / Social Media

Sterling’s much better half, Liza leads the agency’s Social Media department. She has a keen understanding of social media trends and developing break-through campaigns that drive engagement and produce results. Liza lives in Oklahoma City with Sterling and their twin daughters Spencer and Ella Lee.

Thomas Searls – VP / Operations

Bringing extensive national and local marketing, PR and advertising experience to Cryder, Tom coordinates with Sterling and the executive team to manage our client experience, direct agency operations, lead our proprietary MARQ Brand Architecture process and facilitate internal/external strategic planning. A graduate of Leadership Oklahoma City Class XIX, Tom graduated Summa Cum Laude with a B.A. in Journalism/PR from UCO. With a strong commitment to community service, he recently completed his seventh term on the OKC Ad Club Board of Directors. A transplant from the San Francisco bay area, Tom, his wife Kim (also a marketing executive) and their son Cameron – an organic farmer – reside in Oklahoma City.

Taylor Butler – VP / Digital

Taylor has always worked in advertising and could not imagine doing anything else. She started as an intern at BBDO in Atlanta, GA and moved to Dallas to work at The Publicis Groupe. She started on the traditional side, but quickly shifted her focus to digital and became Digital Account Director. Taylor and her husband Matt, and boys Cannon, and Colt reside in Oklahoma City.

Nicole Naifeh Tobin – VP / Strategic Communications

Nicole brings a decade of multi-media and public relations experience to Cryder Marketing + Advertising. She specializes in growing and maintaining an expansive network of relationships consisting of the media and community influencers to elevate brands. Nicole conceptualizes and executes integrated PR solutions as determined by our client’s needs. This includes both internal and external communications.  Nicole lives in Oklahoma City with her husband Oliver.

Kenya Cupps – Creative Designer

World class design skills — Kenya’s got them! Born and raised in small-town Ada, Oklahoma, Kenya moved to Oklahoma City to pursue something bigger. Graduating with a degree in advertising and graphic design from University of Central Oklahoma, she finds herself pursuing her passion at Cryder. She has an obvious zeal for her work and if you don’t pay close attention – you may miss her quick-witted sense of humor. Not only does Kenya strive to deliver fresh, original creative design, she is continually working to better herself and enjoys learning and collaborating with those around her.

Maureen Kennedy – Creative Designer

Moe provides creative solutions that produce real results for our clients. A Tulsa native and recent University of Oklahoma graduate with B.A. in Visual Communications, Moe considered a variety of possible career paths before discovering her true passion… design. She loves a challenge, whether it’s creating a logo or original ad design (or planning her next prank). Moe’s dream is to one day finish traveling the world and pursue every adventure that presents itself. A true team player, she is always happy to help her co-workers, whether it’s showing Kenya the newest Adobe shortcut, collaborating with Taylor on web design or helping install a guerrilla marketing campaign for a client. In her spare time, Moe likes to read, do calligraphy, screen print and watch movies.

Lauren Mincey – Account Director

Lauren is the gift that keeps on giving! Trained in the world of Client Service – she paves the way when it comes to Account Management. Lauren graduated from The University of Oklahoma and has two precious little girls, Maggie & Lily and her husband seems nice – His name is Bill. With Starbucks in hand, we know that all of our Client needs will be taken care of under her leadership.

Aaron Askew – Account Executive

Aaron is the newest addition to our family and we are happy to have him and hoping he doesn’t scare easily! He went to Oklahoma Christian University and is one of the few Tulsa natives who without hesitation jumped on the OKC bandwagon. He does an excellent job managing our Clients workload and is a huge asset to our team.

Jessica Petrocchi – Analytics Manager

We believe that everything we do for our Clients should be proven. Our team uses the latest technology and tracks all digital efforts through custom Client dashboards. The account leads provide Clients with monthly reports so that they understand how their marketing dollars lead to profit. Jessica makes this magic happen.

Matt Snyder – Web Development / Design

Matt is responsible for designing, coding and modifying websites, from layout to functionality according to our client’s objectives and specifications. He constantly strives to create visually appealing and engaging sites that feature user-friendly design and clear navigation.

Justin Krofton – Digital Marketing / SEO

Cryder Marketing believes in integrating SEO from the very beginning of a campaign or site launch.  Justin works in tandem with our website developers to build SEO-optimized and mobile-friendly websites. He has more than six years of Digital Marketing and SEO experience, specializing in technical and local SEO and content marketing.