ICON Golf is a new-to-market, one-of-a-kind golf training tool (club) produced by a group of entrepreneurs with little marketing chops.
With only a prototype to work with, Cryder went soup-to-nuts branding, creating virtually every brand element, from naming the company, naming the club, writing a brand story, mission, vision, logo, club design, packaging design, photography, video, and of course a dynamic, interactive, intuitive, and instructional website.
The messaging is direct and clear, this training club is the simplest, and most cost-efficient way to shave strokes off your game. And it looks cool. Sign me up. Tee it up.
